After a difficult 2020 and 2021, the senior living industry seemed to hit its stride in 2022. With occupancy on the rise and a demand wave on the horizon in the form of the baby boomers, 2023 is shaping up to be a crucial year for growth and evolution.
That said, the industry has many hurdles still left to vault over. One big headwind for the year ahead is the high cost of doing business, which has eaten into margins and pressured senior living companies to find cost efficiencies in their operations. Another is recruitment and retention, a longtime industry issue that only became more acute with the arrival of the pandemic.