TYSONS, VA (Dec. 11, 2018) – The Mather, a proposed new Life Plan Community for people 62 and better, in Tysons, Virginia is already positioning itself as a “breed” apart with its award-winning communications materials, taking Gold and Silver Awards at the Spotlight and Inspire Awards of the League of American Communications Professionals (LACP) Global Communications Competition.
The “Defy Expectations” campaign invites consumers to forget what they thought they knew about senior living by “discovering luxury of a different kind,” and feature a series of images which can best be described as Haute Canine, with dogs of distinction dressed to the nines in human accessories.