Rich cultural programming, on-demand and concierge services, five-star dining, world-class care — over the years, the senior living industry has clearly defined what luxury looks and feels like. For memory care, that definition is not as clear.
Part of the challenge is that the product type is more clinical in nature than independent living given the nature of living with Alzheimer’s and dementia. While memory care residents can still appreciate the finer things in life, they need a different degree of care than their older-adult counterparts living in other settings. As such, luxury in memory care is fairly different than in other care settings.